Maybe I’m having a “bad week” but some tactics people are using to make sales online these days are really starting to infuriate me.
The most recent event occurred when I purchased CBPredator. (Now before you jump up and down, I am definitely NOT recommending you purchase this product. See my post below for reasons on that. NOR am I here to target this one product – it’s happening every day with hundreds of products.)
But… I purchased it so I could see if it lived up to the “hype” before I made a decision as to whether I would tell you about it. (This is in stark contrast to many marketers who went ahead and promoted it via the “cookie cutter” emails without even taking the time to check out the actual product.)
I paid the full $67 pricepoint.
Later I was discussing this product with someone else and they told me that I could have got the exact same product for $10 less if I had only tried leaving the page before ordering!
This REALLY got my back up. Not only did the product not live up to the hype BUT now I had been charged $10 more than those who had procrastinated!
Even if the product was great, I would have felt a little hard done by. Whatever happened to looking after your loyal customers. Surely someone who makes a decision to buy immediately should be rewarded more than someone who deliberates (or at LEAST be treated the same?)
Yes – I know these scripts work for the product owner. They DEFINITELY DO bring in more sales I am sure. But what about the “goodwill” of the customer? How do you think they will feel about your sales tactics when they are charged more than everyone else?
To me, this is a poor marketing tactic that does not foster trust or goodwill amongst a good portion of your customers.
If you’re going to offer a discounted price – then give it to EVERYONE. Don’t charge the loyal people who buy straight away a higher price than those who mightn’t have bought if you didn’t give them a discount!
What are your thoughts? Please have your say in the poll below and also feel free to add any other comments you may have on the topic. Maybe I’m missing something here?
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